Wooing customers is a little bit like dating. No, you can’t present the engagement ring on your first date! There’s a two-way relationship that grows one step at a time before it leads to the church doors. You can’t rush it… you can’t skip it… if you’re looking for the satisfaction of a life-long commitment.
Getting to know your date, or getting to know your customer takes a little time and effort. The personality, likes and dislikes of each date is different, but customers share some commonalities that you, the business owner , can grab onto. Give them what they want by solving their problems and they’ll become the loyal, lifetime customers that make your business prosper.
1. Forget About Selling… Put The Emphasis On Buying
People like to think that all of their buying decisions were reached due to their great ideas and skillful shopping. Hey, no one is fond of a pushy salesman. A salesman who “HELPS” them discover the best buy for their buck, on the other hand, is a hero.
When a person walks into your place of business, they are most likely thinking of purchasing before they get there. You don’t have to persuade them to buy. You can take it easy, and simply help them decide what the best purchase is. You are not selling your products or services. You are inviting them to your journey to help them grow.
Keep your focus on the customer and his needs. Think… what benefits would he be most interested in? What is the price range he can afford? Keep in mind that you are there to serve his needs, not persuade him. Ah, the pressure’s off!
2. Make Purchasing “A Sure Bet”
Buying is a “risky” business. The higher the price tag reads, the higher the risks are! Yep, a customer is just looking for a product that satisfies the needs he purchased it for. The question they ask themselves is… “Is it worth it?” , “What I’ll get?”, “How I’ll save my time and money?” or “Why it’s an investition?”.
Hey, it’s a legitimate question. The world is full of scams where you spend your hard-earned cash and end up with trash that doesn’t last and that you can’t get serviced. A few tough lessons leave customers wary about off-the-cuff purchases. They want something they can trust. They want something that will solve their problems. They want a real solution.
A money-back guarantee alleviates a great amount of concern in the mind of the consumer. There’s peace in knowing that if the product doesn’t live up to its claims, they aren’t stuck footing the bill for a piece of junk.
Customer testimonials also clearly tell “would be” buyers that you do deliver customer satisfaction. No one can say it better than a satisfied customer, but don’t carelessly use testimonials. You need a method to your madness. Pick clear and specific testimonials to use, and include as much about the customer as you possibly can to lend credence to his testimony.
3. Let Them Know That It’s An Easy Process
Simplicity and clarity… ah, it makes life so much easier. Yeah, your harried customers are busy and tired. They don’t want to mess around. Most of the time, they just want to make the purchase and head home. Convenience stores testify to the fact that quick and easy often overrides a better price!
Make the buying process as simple as you possibly can. Remember that not everyone prefers the same method. The more options you have available, the more customers you will please.
When you’re planning your marketing campaign, don’t forget to point out the quick, fast, and easy benefits of your product. Remember that value isn’t everything. It’s pretty easy to charm your customers when you know what they like! Keep these 3 tactics in mind as you go about the daunting task of growing your business and expanding your customer list… and watch your profits go through the roof.
Get the powerful strategies and secrets used by the thousands of successful online entrepreneurs. These are extremely powerful tactics that I’ve used to build and grow my online business. Get the repetitive and proven process that can work for you, too.
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